Shock Drink Driving Advert

A really shocking anti drink driving advert brought out by Australian authorities this Christmas.  This advert is a montage of all the adverts they have produced over the last twenty years.  Things to think about..

1) How does the use of editing contribute to the shocking nature of the advert?

2) How have the advertising company tried to create a sense of narrative in the advert?

3) What about the advert would engage an audience?

4) How does the advert represent people who drink drive?