Fiat's Motherhood Viral Advert

So Fiat have made this new viral advert to advertise their car.  It features a woman doing a spoof gangster style rap about motherhood.

Things to think about:

1) Name 3 reasons why audiences would like this advert?

2) Discuss how the mise-en-scene, camera, editing and lyrics communicate meaning

3) How is the life of a mother represented overall?

4) Why do you think Fiat chose to do a viral advert like this?  Why this style?

5) How do Fiat use and challenge the conventions of a typical Gangster Rap music video?