You Tube tries to beat hackers..

This week You Tube tackled hundreds of music companies who had found a way to hack You Tube to artifically increase the number of "views" a video had.  This made a song or artist look more popular than they really were.  As a result You Tube have deleted a large number of videos, cut viewing figures etc..

http://www.dailymail.co.uk/sciencetech/article-2254181/YouTube-wipes-billions-video-views-finding-faked-music-industry.html

1) Why do you think institutions like Sony and Universal use You Tube as a way of publicising artists?  Give 4 advantages.

2) Use theories to explain why audiences might enjoy listening to music on You Tube

3) How does You Tube allow a band / artist to represent themselves on their You Tube channel?  Look up some examples to help.

4) How important a design feature do you think the "hits" counter is on You Tube?

Fiat's Motherhood Viral Advert

So Fiat have made this new viral advert to advertise their car.  It features a woman doing a spoof gangster style rap about motherhood.

Things to think about:

1) Name 3 reasons why audiences would like this advert?

2) Discuss how the mise-en-scene, camera, editing and lyrics communicate meaning

3) How is the life of a mother represented overall?

4) Why do you think Fiat chose to do a viral advert like this?  Why this style?

5) How do Fiat use and challenge the conventions of a typical Gangster Rap music video?