Controversial ad campaign for dating website

http://www.dailymail.co.uk/femail/article-2325042/Incredibly-offensive-billboard-Cougar-Life-dating-website-shows-breastfeeding-woman-question-Jealous.html

US dating website Cougar Life has been criticized for using a picture of a breastfeeding mother and sexualising the act by using the word "jealous?" as a slogan.

Advertising Campaign - teen pregnancy

http://www.dailymail.co.uk/news/article-2325100/New-billboard-campaign-launched-Chicago-features-images-pregnant-boys-remind-baby-isnt-just-girls-responsibility.html


New shock advertising campaign designed to raise awareness of teen pregnancy

Child Abuse Ad Campaign that is ONLY viewable by children

http://www.dailymail.co.uk/sciencetech/article-2320324/The-anti-child-abuse-poster-seen-children.html

A new ad campaign which uses new technology so that ONLY children (or people the height of children) to view the advert.

Shock advert for anti smoking

This is the new UK government's anti smoking advert.  It uses shock advertising to explain that cigarettes cause tumours to grow in your body.

1) Why would audiences engage with this advert?

2) How does it represent smokers?

3) Why does the government rely on shock tactics for campaigns like this?

4) How have they used mise-en-scene to communicate a message about the lifestyle of a smoker?

Shock Drink Driving Advert

A really shocking anti drink driving advert brought out by Australian authorities this Christmas.  This advert is a montage of all the adverts they have produced over the last twenty years.  Things to think about..

1) How does the use of editing contribute to the shocking nature of the advert?

2) How have the advertising company tried to create a sense of narrative in the advert?

3) What about the advert would engage an audience?

4) How does the advert represent people who drink drive?