American Apparel - Objectifying women?

http://www.dailymail.co.uk/femail/article-2325474/American-Apparel-branded-sexist-degrading-ads-unisex-shirt-featuring-half-naked-women-g-strings-fully-clothed-men.html

Fashion brand under fire for advertising the same product to both men and women but in all the ads aimed at women, objectifying them in a sexual way.  Why aren't both ads representing people in this way?

New Diet Coke advert

So this is the new Diet Coke advert..

1)  How does the advert represent men and women?  Does it challenge conventional representations or not?

2) What institutional values are present in the advert?

Representation of women in Asda Christmas Ad - UPDATE

After several complaints were investigated, the advertising standards authority have said that Asda were NOT being sexist to suggest that women do most of the work at Christmas around the home!  Apparently they are just reflecting reality

http://www.dailymail.co.uk/news/article-2270411/Asda-Christmas-advert-showed-exhausted-mother-looking-family-sexist-rules-watchdog.html

Representation of gender in Christmas Adverts

http://www.guardian.co.uk/commentisfree/2012/dec/17/asda-christmas-ad-gender-stereotypes


So what do you think about the representation of men and women in the recent array of Christmas adverts from the likes of Asda and Morrisons?  Do you agree with this journalist?  Are men often represented as lazy, stupid, and incapable of looking after a family?  Are women often seen as the leaders of the household?  Workaholics?  Why do you think these companies rely on gender stereotypes likes this in their adverts?