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Monday, 17 December 2012

Representation of gender in Christmas Adverts

http://www.guardian.co.uk/commentisfree/2012/dec/17/asda-christmas-ad-gender-stereotypes


So what do you think about the representation of men and women in the recent array of Christmas adverts from the likes of Asda and Morrisons?  Do you agree with this journalist?  Are men often represented as lazy, stupid, and incapable of looking after a family?  Are women often seen as the leaders of the household?  Workaholics?  Why do you think these companies rely on gender stereotypes likes this in their adverts?

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