Now that Facebook has bough out Instagram, it turns out that Facebook now also own all the rights to your Instagram pictures! They can use them in sponsored stories or in advertising campaigns and there is nothing you can do about it. Some people have complained that big media institutions are just invading our privacy and using us to make money. This is a very good example.
http://www.dailymail.co.uk/sciencetech/article-2249952/Users-Instagrams-product-Privacy-row-photo-sharing-app-claims-right-users-pictures-adverts.html
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