Iron Man 3 - being censored / re-edited for the Chinese audience

http://www.dailymail.co.uk/news/article-2324077/Iron-Man-3-execs-changed-film-Chinese-audience-adding-minutes-film-Chinese-actors-toning-ethnicity-lead-villain.html

An interesting article about the changes made to Iron Man 3 so it can be legally shown in cinemas in China.  These include cutting out some scenes, filming an extra 4 minutes of footage featuring chinese celebrities and putting in product placement for Chinese products.  In China, the government control the film censorship board and they get to decide what does and doesn't end up at the cinema.  As the previous films in the franchise made so much money in China, the produces were happy to re-edit the film and add extra things in to ensure the Chinese government were happy with it to ensure it's release in Chinese cinemas was granted.