This week You Tube tackled hundreds of music companies who had found a way to hack You Tube to artifically increase the number of "views" a video had. This made a song or artist look more popular than they really were. As a result You Tube have deleted a large number of videos, cut viewing figures etc..
http://www.dailymail.co.uk/sciencetech/article-2254181/YouTube-wipes-billions-video-views-finding-faked-music-industry.html
1) Why do you think institutions like Sony and Universal use You Tube as a way of publicising artists? Give 4 advantages.
2) Use theories to explain why audiences might enjoy listening to music on You Tube
3) How does You Tube allow a band / artist to represent themselves on their You Tube channel? Look up some examples to help.
4) How important a design feature do you think the "hits" counter is on You Tube?
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